Is the Goal of Life to Love?

John Burch, who made this 3-minute video, thinks like I think. Watching it, I kept saying yes, yes, yes, feeling like I was heart to heart with him. And, I kept thinking it might be understood by people on all sides of the political and socio economic spectrums, where it would unite us to reach for our highest potential as a world.

How about you? Do you think it could enroll everyone? Do you agree with all his points?

Here are some I especially resonate with:

We are being called “to be as wise and as loving as the system that produced us.”

That “a global community with a culture that works for the benefit of all life is one of our most urgent tasks.”

“The only reliable resource for security in the world today is relationship.”

And, I like this advice for what to do in the face of not knowing how to create that world we can envision:

“Therefore, we must successfully manage the nuclear threat, climate change, water shortage, terrorism and many other issues in order to buy time for the future.”

The older I get the more I think about why I’m here. What’s the point? What’s the goal? How about John Burch’s premise that the goal of life is to love? What do you think?

See more from John on his website: I’m feeling that same heart to heart connection as I keep finding what’s there!



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  1. Pennell Rock June 18, 2018

    This is a wonderful film. We should all realize and practice it.

  2. Hi Suzanne,

    I just saw this. Thank you so much, for taking the time to think and respond to my LoveShift video! This is the kindest post anyone has ever made for something I did!!!

    • SUE Speaks June 17, 2018

      That warms my heart. I am so happy to be promoting something as wonderful as what you did!!!!

  3. Victoria June 14, 2018

    Loved the two quotes, “The future belongs to those with a fitness for change,” and, “The true nature of anything is the highest it can become” reminds me very much of the old Taoist saying, “A journey of a thousand miles begins with a single step.”

    • SUE Speaks June 18, 2018

      Those quotes and more. He has his focus so clearly on the essence of who we are and what we are doing here that each new statement went right to that zingy place in me where it was yes, yes, yes!

  4. This video is true, beautiful, and inspiring – a real call to action! Going Noozoic makes sense. New eyes, new definition of ourselves, our country and our planet is required for continued evolution. Otherwise, in the old eyes of militarism and war, we all die and the great human experiment on this earth nursery goes extinct. A new and collective consciousness is the existential revolution of hope and re-creation. In harmony with this wonderful message, I have just recently renamed my “Fortune Formula” work, which seems old and outdated, into “Have the Best Life Ever: Live and Love the Treasure Map Within.” This is what I can do to be part of the Noozoic gathering of conscious forces!!!!!!!! Thank you for posting this.

    • SUE Speaks May 31, 2018

      I’m with you, of course. How has your work changed beyond just a title change? I’ve never heard “Fortune Formula” applied to what you do with the Voyager Tarot deck that you’re famous for creating, and is it readings from that which have undergone some radical revision?

      • Great question, Sue!

        Well, “Names and Titles Matter!” Instead of being a tarot “fortune teller,” I have always viewed Voyager Tarot as a tool for “fortune creation,” which means that the Cards give us the roadmap for the conscious creation and sustaining of “wholistic” good fortune – happy, healthy, wealthy, whole and holy!

        Indeed, I am a tarot revolutionary, but its a real chore because of the glut of novelty decks for entertainment.

        In synch with the wonderful video, I am firmly in the camp of the “Noozoic” consciousness revolution. To do that means releasing outdated words and titles like “tarot.” Instead, I call Voyager “mapping” and “self-coaching” that utilizes imagery, metaphor, and myth for redefining, reimagining and reinventing our personal and collective story. The purpose of this repurposed medium is so that we can love, laugh, and liberate ourselves to an evolved consciousness and lifestyle.

        A Los Angeles “New Age” store titles itself “UNPLUG.” It features this following description of itself with these keywords: “Experience bliss through meditation, mindfulness, guided imagery, aromatherapy, crystal healing, sound baths, breathwork, life coaching, hypnosis, tapping, chakra balancing.” Hmmmm….what do you think?

        • SUE Speaks June 1, 2018

          Boy, UNPLUG is quite something. I’m so glad you told me about it.

          Unplug is the first drop-in modern meditation studio in the world.
          L.A. Has a Stunning New Shrine to Meditation

          It’s an echo of the Human Potential Movement, with all the practices and modalities for self-development they offer. Articulate people describe a mostly hit but sometimes miss experience, with misses coming from certain modalities they think are bogus and certain teachers they don’t like in every modality. More significantly, a lot of high-minded people are high on what they’ve experienced and that’s great.

          It’s only in the last few years that meditation stores have been around, and it’s steps in the right direction for spreading better energy.

          UNPLUG is a prod to get serious about the Pleasure Palace that’s been a gleam in my eye for a long time — a go-to place for all the ways in which experiences for bodies and minds would enrich people’s lives, that also would be home to a think tank to come up with outside the box ideas to get past the self-interest that runs us now, where the conviviality of a mover and shaker community is something you cant find anywhere now.

          We need is a benefactor. Maybe you’ll pull out the Voyager Cards and do some fortune creation with me. Literally. Great that you use the cards to send people in a good direction. I know what you do helps people and I have a better sense of why now.

          Anybody reading this might want to play? Be in touch. I have a history of doing things where high-mind and play go on together, so the Pleasure Palace isn’t pie in my sky. For some of that history go to, and start reading here:

          ELF Enterprises Unlimiting was born. ELF stood for Enlightenment, Love and Fun; the motto was “Put the elf back in self”; and the pathway to community was play. People could relate to each other that way.

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